For fairness between competitors.
Competition on the German market should be one thing above all: fair. To ensure this, the Law Against Unfair Competition exists to punish misleading advertising, unfair advertising practices or breaches of consumer protection laws with respect to the abuse of legal rights.
That the same law is also valid in the virtual world is clearly shown by the wave of cease-and-desist orders against the operators of online shop and dealers on ebay. It is therefore all the more important to set the right course from the very beginning. On thing on which we particularly focus as experts in competition law is therefore so-called online law.
Prevention: approach us in the run-up to planned advertising campaigns and marketing activities and win over your customers with the legally-correct words. We analyse your presentation on the internet and draw up the general terms and conditions of business.